The goal is to make the commercial side clear enough that the real conversation can focus on what actually matters — where trust is breaking down in your current client acquisition process and what the right sequence of fixes looks like.
Are these monthly retainers or project-based fees?
These are monthly retainers designed for ongoing strategic and execution support. Some deliverables — like an attorney profile refresh or a specific lead magnet — can be scoped separately if a project-first engagement makes more sense.
How is legal marketing different from general marketing?
Legal clients carry a specific type of fear — career risk and reputational exposure — that general marketing frameworks ignore entirely. Every deliverable we build is designed to address that fear directly, making your firm feel like the safe, defensible choice before the first conversation happens.
Are discounts available for longer commitments?
Yes. Six-month and annual engagements may qualify for improved pricing because they create planning stability and allow the work to be sequenced more efficiently. Options can be discussed during the initial call.
What is the cancellation policy?
If the engagement isn't delivering the value expected, it can be cancelled with 30 days' notice. The goal is to build genuine forward momentum — not trap anyone in an arrangement that doesn't feel right.
Do you understand legal industry ethics rules around marketing?
Yes. We build all content and collateral with professional responsibility guidelines in mind. All claims are accurate, all case references are appropriately anonymized, and all testimonial and endorsement content is handled in compliance with applicable bar rules.
What is the difference between Consultant and Outsourced CMO?
Consultant-level support is execution-heavy within a defined lane. Outsourced CMO adds broader marketing leadership, cross-channel coordination, and strategic ownership of the firm's full client acquisition and authority-building system.
Can the scope be customized if we have a specific priority?
Yes. If your most pressing need is attorney profiles, a specific content track, or a committee-defense collateral piece, scope can be adjusted to match the actual work required rather than a full package.
Can we start at Advisor level and expand later?
Yes — and most practices do. Starting at Advisor builds the strategic foundation correctly before moving into execution. Many engagements expand to Consultant level once positioning and messaging work is complete.
