Smarter Marketing for Professional Services Firms

A JR Worden Marketing Company

CPA Firm Marketing Pricing | JR Worden
Trust-Sequenced Marketing · CPA Firms · Pricing
Transparent Pricing

Pricing Built for How
Accounting Clients Decide.

CPA firms face a specific trust challenge: clients aren't choosing the most technically capable firm — they're choosing the firm that feels safest. These packages are built to fix that. From foundational positioning to full marketing leadership, each level is designed to make your firm's expertise visible, credible, and safe to choose.

🎯
Level One
Marketing Advisor
Research, positioning, and trust-sequenced messaging foundation
⚙️
Level Two
Marketing Consultant
Hands-on execution — content, collateral, and digital presence
🏆
Level Three
Outsourced CMO
Complete marketing leadership — strategy, execution, and growth
How Pricing Works

One Framework. Three Levels of Support.

Every engagement — regardless of level — is built on the same Trust-Sequenced Marketing framework. The difference is how much of the work we build, execute, and manage for you. Start where you are. Expand when you're ready.

CPA Firm Packages

Marketing That Makes Your Specialty Feel Safe to Choose

Accounting clients don't just want a technically capable firm. They want certainty that they're making the right call. These packages build the credibility signals that make your expertise feel obvious — and your firm feel like the clear, defensible choice.

Advisor

Marketing Advisor

$2,500
per month
The strategic foundation — research, positioning, and a trust-sequenced messaging framework built around your firm's niche and the psychology of how accounting clients actually decide.
Competitive landscape analysis and niche positioning recommendations
3 client archetypes with loss-aversion and decision-risk mapping
Trust-sequenced messaging framework and brand voice guidelines
90-day content strategy with niche-specific SEO direction
Website trust-signal audit with prioritized recommendations
Monthly strategy session (90 min) + email access
Schedule a Call
Best fit for firms building a stronger strategic foundation
Consultant

Marketing Consultant

$4,500
per month
Hands-on execution that turns your strategy into visible credibility — content, collateral, and a digital presence that earns trust before the first consultation is even booked.
Everything in Advisor
Trust-sequenced website refresh — up to 6 pages
Client-facing collateral suite designed to de-risk the hiring decision
1 thought leadership article + 1 blog post monthly, written for your niche
1 educational lead magnet (e.g., "What to Look for in a Specialized CPA")
3-touch nurture email sequences by client archetype
Bi-weekly working sessions (60 min each)
Schedule a Call
Best fit for firms that need strategy and execution
Leadership

Outsourced CMO

(call for quote)
per month
A fully engaged marketing leadership function — strategy, execution, and ongoing optimization managed as an integrated growth system, without adding internal headcount.
Everything in Consultant
Full content engine — white paper, 2 blog posts, 2 articles monthly
2 email campaigns/month with automated advisory nurture sequences
Social management — 3 posts/week with community monitoring
SEO program — on-page, off-page, and local authority building
Structured referral and client advocacy program
Trust-velocity analytics dashboard and quarterly growth reviews
Schedule a Call
Best fit for firms ready for full marketing leadership
A Few Important Notes

These packages guide fit — they don't force a rigid box.

Some firms need a focused engagement before expanding. Others need immediate execution across multiple areas. The structure above is designed to create clarity, not friction. Final scope can always be tailored based on your firm's specialty, team capacity, and current growth priorities.

Custom scope available Built for CPA firms Strategy + execution options Trust-sequenced framework throughout Niche-specific content
Common Questions

What CPA Firm Leaders Usually Want to Know First

The goal is to make the commercial side clear enough that the real conversation can focus on what actually matters — where trust is breaking down in your current client acquisition process and what it will take to fix it.

Are these monthly retainers or project-based fees?
These are monthly retainers designed for ongoing strategic and execution support. Some deliverables can be scoped separately if a project-first engagement makes more sense for your firm's current situation.
How long does it take to see results?
Trust-building is a sequenced process, not an overnight event. Foundational work — positioning, messaging, and digital presence — typically shows credibility improvements within 60–90 days. Content and SEO momentum builds over 3–6 months.
Are discounts available for longer commitments?
Yes. Six-month and annual engagements may qualify for improved pricing because they create planning stability and allow the work to be sequenced more efficiently. Options can be discussed during the initial call.
What is the cancellation policy?
If the engagement isn't delivering the value expected, it can be cancelled with 30 days' notice. The goal is to build genuine forward momentum — not trap anyone in an arrangement that doesn't feel right.
Can the scope be customized if we have a specific priority?
Yes. The package structure creates clarity, not rigidity. If your most pressing issue is a specific deliverable — website credibility, lead magnets, or a content strategy — scope can be adjusted to match the actual work required.
What is the difference between Consultant and Outsourced CMO?
Consultant-level support is execution-heavy within a defined lane — you know what's being built each month. Outsourced CMO adds broader marketing leadership, cross-channel coordination, and strategic ownership of the firm's full growth system.
Do you work exclusively with CPA firms?
We serve CPA firms, law practices, and consulting firms — all professional services contexts where trust is the deciding factor. Each firm type has its own dedicated engagement track because the psychology of how clients decide is meaningfully different.
Can we start at the Advisor level and move up?
Yes — and most firms do. Starting at Advisor level allows us to build the strategic foundation correctly before moving into execution. Many engagements expand to Consultant level once the positioning and messaging work is in place.

Ready to talk through fit, scope, and what trust-sequenced marketing could mean for your firm?

Pricing creates clarity, but it doesn't replace judgment. The right engagement depends on where your current client acquisition process is helping — or quietly hurting — the trust build.
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